Collaborative Product Design - Fall 2013
Knowing that there is no “green” product, our team used life cycle analysis to search for ways to make products that actually exist more sustainable. The object of this piece was to explore ways that Hamilton Beach, a well-known company that manufactures and sells kitchen appliances, could lightweight or reduce the carbon footprint in the design of one of their juicers. For part of our collaboration process, we met via Skype with a designer at Hamilton Beach. We got to ask a lot of questions. Our final recommendation was to shift the business model from product to service. Interestingly, the designer at Hamilton Beach was very interested in our process and liked our final "winning idea."